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On one level, World Multicast, Inc. (WMI's) competition comes from those companies engaged in traditional broadcasting and cable systems. Out of economic necessity, these companies must program for mass appeal. On another level, WMI's competition comes from Internet webcasters. The latter are capable of concentrating on smaller, niche audiences, but most lack the technology to provide "Streaming Video" that approaches the quality of television. The "Video on Demand" format is effective but limited, owing to the large amount of bandwidth required.

WMI's competitive edge and value lies in its ability to offer Multicast video at 30 frames per second to virtually any Internet-access computer anywhere in the world. This edge is owing to WMI's patented SMART Secure Reliable IP Multicast software.  When compared to Unicasting technologies like "YOU TUBE," WMI's multicasting protocols provide programming to the end-user with an unparalleled ability to scale.  WMI can air popular sports and mass media using the Multicast enabled Internet. The competition will be excited to hear of WMI's accomplishments as they truly need to solve scaling problems. In short, our streaming media competitors need WMI's technology to accomplish their goals of scalability and reliability.

Market Summary
Product Definition
Product Positioning
Competition

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